Privacy Policy for Riding in Action

The Privacy Policy below governs your use of your Riding in Action services and any other features, technologies or functionalities offered by us (collectively “the Riding in Action Services”) (including, without limitation, any information you provide in relation to the Riding in Action Services).

1. Overview

In order to operate the Riding in Action Services and to reduce the risk of fraud, Riding in Action ("Riding in Action", “our”, “us” or "we"), the data controller, must ask you to provide us with information about yourself, including your credit or debit card and/or bank account details. By consenting to, and agreeing the terms of, this Privacy Policy, you expressly consent and agree to us processing your data in the manner set out herein. This Privacy Policy describes the information we collect and how we use that information. Riding in Action takes the processing of your personal information very seriously and will use your information only in accordance with the terms of this Privacy Policy.

We will not sell or rent your personal information to third parties for their marketing purposes.
Please check the Riding in Action website at https://www.Riding in at any time for the most current version of our Privacy Policy. Some pages on the Riding in Action website include links to third party websites. These sites are governed by their own privacy statements with GDPR compliance. Riding in Action is not responsible for their operations, including but not limited to their information practices. Users submitting information to or through these third party websites should review the privacy statements of these sites before providing them with personally identifiable information. For the avoidance of doubt, this Privacy Policy does not constitute a “framework contract” for the purpose of the EU Payment Services Directive (2007/64/EC ) or any implementation of that directive in the European Union or EEA (including, without limitation, the UK Payment Services Regulations 2009).

2. Information We Collect

Website Cookies

Cookies are a piece of data sent from a web site and stored in your browsers memory.

Cookies can be required to allow a web to function properly as web sites are stateless (they don’t remember user information from one internal page to another) but sometimes they are used to track user actions within one web or across multiple webs in order to collect usage information or identify interests and map behaviour to be able to offer relevant advertisements.

Below is a description on the most common cookie categories.

Necessary cookies
Neccessary cookies are used to make a web site function properly, they are generally not used for tracking and are not shared between webs.

The most common necessary action performed using a cookie is user authentication. When you log in to any web site, a cookie is stored in your browser including some piece of data used by the web to remember who is authenticated when you go to another internal page or refresh the site.

Cookies are also used so that a web knows what’s in your shopping cart, store user settings and more.

Analytical cookies
Analytical cookies are not necessary but are used to collect valuable information on how a web site is being used, identify issues and figure out what needs to be improved on the site and what content is useful. The information collected is in most cases anonymous but some analytics services collect information that can be used to identify the user.

Marketing cookies
Marketing cookies are used to track visitors across websites to to profile user behavior and allow publishers to display relevant advertisements.

Required Information
To use the Riding in Action Services, you must provide your name, address, phone number, and email address. In order to make payments through the Riding in Action
Services, you must provide credit card, debit card or bank account information which is not stored information but handled by GDPR/PCI compliant processing services. information available upon request.

Customer Service Correspondence
If you send us correspondence, including emails and faxes, we retain such information in the records of your account. We will also retain customer service correspondence and other correspondence from Riding in Action to you. We retain these records in order to keep records of our relationship in complianace with GDPR, to measure and improve our customer service, and to investigate potential fraud and violations of our User Agreement. We may, over time, delete these records if permitted by law.

Questionnaires, Surveys and Profile Data
From time to time, we offer optional questionnaires and surveys to our users for such purposes as collecting demographic information or assessing users' interests and needs. The use of the information collected will be explained in detail in the survey itself. If we collect personally identifiable information from our users in these questionnaires and surveys, the users will be given notice of how the information will be used prior to their participation in the survey or questionnaire.

3. Our Use and Disclosure of Information

Internal Uses
Our primary purpose in collecting personal information is to provide you with a safe, smooth, efficient, and customised experience. You agree that we may use your personal information to:
provide the services and customer support you request;
resolve disputes, collect fees, and troubleshoot problems;
prevent potentially prohibited or illegal activities, and enforce our User Agreement;
customise, measure, and improve our services and the content and layout of our website;

Disclosure to Third Parties Other Than Riding in Action Customers
Riding in Action will not sell or rent any of your personal information to third parties for their marketing purposes and will only disclose this information in the limited circumstances and for the purposes described in this policy.
Disclose information to the "Category" of third parties listed in the table below. The purpose of this disclosure is to allow us to provide our services to you. We also set out in the table below, under each "Category", non-exclusive examples of the actual third parties to whom we currently disclose your account information, together with the purpose of doing so, and the actual information we disclose (these third parties are limited by law or by contract from using the information for secondary purposes beyond the purposes for which the information was shared).

Category Party Name Purpose Data disclosed
Agency Driving Standards Agency Naming of motorcycle test Driver Licence Number

With respect to the column titled, "Purpose", each third party, with the exception of the regulatory agencies and group companies referred to at the end of this table, is carrying out the purpose to fulfil obligations which Riding in Action has contracted with the entity to fulfill. The regulatory agencies are carrying out their purpose in accordance with their regulatory objectives and requirements.
As with any other business, it is possible that in the future Riding in Action could merge with, or be acquired by, another company. If such an acquisition occurs, you consent to the successor company having access to the information maintained by Riding in Action, including customer account information, and such successor company would continue to be bound by this Privacy Policy unless and until it is amended.

Our Contacts with Riding in Action Customers
We communicate with our users on a regular basis via email to provide requested services. We also communicate with our users by phone to: resolve customer complaints or claims made by users via the Riding in Action Services; respond to requests for customer service. We use your email or physical address to confirm your opening of a Riding in Action account, to send you notice of payments that you send or receive through Riding in Action.

5. Information Security

Riding in Action is committed to handling your customer information with high standards of information security. We use computer safeguards such as firewalls and data encryption, we enforce physical access controls to our buildings and files, and we authorise access to personal information only for those employees who require it to fulfill their job responsibilities.

6. Accountability

Our privacy office is responsible for ensuring that our day-to-day procedures comply with this Privacy Policy. If you want to exercise your right to access your information or have any questions about this privacy statement, Riding in Action's information practices, or your dealings with Riding in Action, you can contact us by calling the customer service number located on our website, or by writing to us at:

Riding in Action, Athena Avenue, Swindon. SN2 8EJ.